Abbott connects digitally with trade show attendees

Abbott Laboratories sought an innovative way to develop a turn-key trade show handout application that encouraged physicians to access online information about their line of health care products.

The solution was stunning, The USB Group created a customized USB Insert webkey application that allowed Abbott to physicians to connect to a protected preloaded PDF catalog when plugged into a USB port. Physicians accessing the catalog obtained information about the line of health care products available to consumers. The solution also comprised of a dimensional mailer, with a custom detachable die cut USB, created a novel experience for doctors when they received the mailer. The package was given away at tradeshow.

Results were overwhelming, within two weeks, the campaign yielded a unique 18% response rate, with an ultimate total response rate of 28%.

About our client:
Abbott Laboratories is a major international healthcare business engaged in the research, development, manufacturing and marketing of meaningful prescription medicines and supplier for health care services. Abbott Laboratories is one of the world’s leading pharmaceutical companies with sales of $29.528 billion. Abbott Nutrition, a division of Abbott Laboratories ,provides pediatric and adult nutritional, and health care products. It offers pharmaceuticals, metabolic products, and enteral devices.