Bayer HealthCare Australia connects to Veterinarians

Bayer HealthCare extended their marketing reach with custom USB Insert direct mailer that encouraged veterinarians to access online information about their line of their pet care medications.

The main objective of the campaign was to promote the Baytril range for fighting pet infections to vets and to promote the new website to vets through an informative content.

The USB Inserts were labeled and stamped on the back cover and directly mailed to the 2500 vets. The artwork invites them to participate in a lucky draw by connecting their webkey. When they arrive on the website, they can register their contacts, discover the site and get a chance to win a flight to Italy.